Auto UX Design, General Motors Performance Sector
🌟Highlights
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Improve the drivers’ track experience through vehicle HMI and the mobile track app
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Design screens that suit the taste of performance car shoppers
📝 Overview
Designing the cluster, infotainment, and the track app associated with the Chevrolet Corvette. As a team, we implemented features that are essential for the driver’s safety and experience and got rid of features that could potentially distract the drivers when they are on track.
Role
User Research
Wireframing
Prototyping
Team
Joy Meng
Jialun Sun
Tools
Figma
Power Point
📝Background
Automakers, like GM, want to develop their own car app because...
Data control
Developing their own systems allows car companies to retain control over valuable user data, including driving habits, location, and preferences, rather than sharing it with tech giants like Apple and Google.
Revenue opportunities
By creating proprietary in-car systems, automakers can offer their own apps and services, opening new revenue streams through subscriptions, in-car purchases, and partnerships.
User research
Step 1: Interview performance car drivers about their track expereince
We interviewed two participants who own performance vehicles and have prior track experience. The questions focused on their pre-track day preparations, the key information they monitor while driving, and their post-driving routines.
Pre track
On track
Find the track
Find the closest track or the track with the best rating
Learn the track
Study a track map beforehand to familiarize themselves with the layout, identifying key corners, straights, braking zones, and potential hazards.
Vechile preparation
Ensure their car is in optimal condition, checking tire pressure, oil levels, brakes, and other fluids.
Track recording
Use in-car cameras or dedicated recording systems capture video footage of the laps
Lap timer
Use in-car lap timers or apps to track their lap times in real-time, allowing them to see improvements and set goals for faster laps.
Analyzing the recordings
Review in-car data or video footage to analyze their line and track approach, focusing on how to improve for the next session.
Share track review
Provide ratings and comments for the track .
Post track
Step 2: Go through interview notes and classify vehicle & driving info
To help drivers better focus on the road and not distracted by unnecessary info input, we classify information display into three different prioritizations
Findings
Tier 1: Must have
Gear, rpm, speed, fuellevel, alerts(engline oild temp & pressure, Transmission oil Temperature, Turbo Boost Pressure
Tier 2: Good to have
Lap timer, track map
Tier 3: Not necessary to have
G-Force, odometer
❓ Problem statement
How do we design the track mode with enhanced displays and performance tracking to improve the driving experience for performance car enthusiasts?
🧠 Ideation
Track APP
Racetrack finder
Easily locate the track nearby and see others’ reviews and racing videos to better prepare for the track day.
Dash Recorder
Record the track experience and can be used post-track to analyze a specific driving session.
Vehicle Control
Use the mobile app to lock & unlock your vehicle. Alerts & maintenance remainders will also show up under message.
Instrument cluster (dashboard)
Information display
Only display the information labeled as "must have" according to the notes from user research
Driving mode UI variation
Design interfaces that look significantly different for track mode
Infotainment
Vehicle settings
Allow drivers to control navigation, media player, HVAC, drive modes, etc.
Track feature
Help drivers recognize their track performance with information including previous lap time, current lap time, and best lap time.
🎯 Final Deliverable
Pre track
Track locator (mobile app)
On Track
Track APP (Mobile)
Track mode (dashboard)
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Team Calendar
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